Fulham FC & Flyfish
A Premier League Partnership Connecting Tradition With Financial Innovation
Category
Club Partnership
Market
UK / Global
Sport
Football
Overview
Extra Time Sports Group brokered the partnership between Fulham FC and Flyfish, aligning one of London’s most historic Premier League clubs with a global digital payments platform operating across 40+ countries. The collaboration brings together two organisations that share values around accessibility, performance, and reliability, creating a partnership built for long-term commercial impact.
Objective
Flyfish wanted a Premier League presence that could introduce its financial technology to a global football audience while reflecting its core values of trust, speed, and dependability.
Fulham FC sought a partner with genuine innovation credentials and a clear commitment to making financial services more accessible to businesses and consumers worldwide.
Our role was to identify the right fit, align commercial objectives, and deliver a partnership that felt credible to both sides.
Our Approach
We managed the partnership from initial alignment through to final agreement, ensuring clarity, balance, and long-term value.
Assessed Flyfish’s positioning and international footprint to identify Premier League assets aligned with its ambitions.
Worked closely with Fulham FC’s commercial team to ensure brand fit, rights allocation, and long-term value.
Coordinated discussions, commercial frameworks, approvals, and rights execution to secure a mutually beneficial agreement.
The result is a partnership rooted in shared values rather than surface-level exposure.
The Partnership
The agreement positions Flyfish as an Official Partner of Fulham FC, delivering global exposure across Premier League broadcasts, digital platforms, and matchday environments. For Fulham, the partnership introduces a forward-thinking financial services brand whose mission aligns with the club’s commitment to progress and accessibility.
“We are thrilled to announce the partnership between Flyfish and Fulham FC, marking a momentous occasion that unites tradition with innovation. Collaborating with London’s oldest football club is an exciting opportunity for us to bring the Flyfish platform and financial innovation to the world while pursuing our passion for football.”
- Ray Brash, Chief Executive Officer, Flyfish
“Fulham Football Club are excited to be a part of the innovative ambitions at Flyfish to make financial services more accessible to businesses with their diverse suite of corporate solutions.”
- Jon Don-Corolis, Commercial Director, Fulham FC
Key Results
ONE
Premium Platform
A credible Premier League presence aligned with Flyfish’s global growth ambitions, positioning the brand within elite football.
Two
Global Visibility
Consistent exposure across broadcast, digital, and matchday environments within one of the world’s most watched sporting competitions.
Three
Brand Alignment
From campaign planning to appearances, shoots, and digital output, we oversee delivery to ensure every element aligns with the agreed brief.
Four
Strategic Market Entry
A structured entry into football sponsorship, providing a foundation for long-term brand development and future partnerships.