Privacy Polocy

Extra Time Sports Group is the data controller of your personal data.

Questions, requests, or comments about this Policy can be sent to: Email: info@etsport.co.uk

Depending on how you interact with us, we may collect:

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2.1   From prospective customers and business contacts:

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• First name

• Surname

• Contact details (email, phone number)

• Company or brand

• Job title/role

• Work address

• Any information submitted via website forms or email

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2.2   From website users:

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• IP address

• Browser type, device information, and pages visited

• Usage data relating to interactions with our website

• Any information submitted through forms

 

2.3   We may collect this data:

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• Directly from you

• From your employer or the company you are associated with

• From publicly available sources

• From form submissions and interactions on our website

3.1   For Prospective Customers & Business Contacts, we process personal data for the following purposes:

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• Providing our services

• Contacting and notifying those who sign up for campaigns or enquiries

• Sending marketing communications where consent is provided

• Maintaining internal records and business relationships

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Our legitimate interests include promoting ETSG services, managing relationships, growing our business, and maintaining accurate records.​

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3.2   For Website Users, we process data for the following purposes:

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• Providing and improving our website and services

• Responding to enquiries submitted via forms or email

• Internal record keepingLegitimate interest

• Transmitting promotional materials where consent is provided

• Contacting you for market research

• Customising or updating the website​

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3.3   For Website Analytics, our website may use third-party analytics tools.

This may include transmitting your browsing behaviour and IP address to servers outside the UK. Google Analytics may collect:

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• IP address

• Pages visited

• Time spent on pages

• Browser and device information

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Google may process this data to provide website usage statistics and help us improve website performance. Third parties may process data on Google’s behalf or may receive data if legally required. Further information about Google’s own privacy practices can be accessed on Google’s Privacy Policy page.

As a UK-based company working globally, your personal data may be transferred outside the UK.

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Where we transfer data internationally, we ensure appropriate safeguards, including:

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• UK Adequacy Regulations, or

• Standard Contractual Clauses (SCCs) approved under the UK GDPR

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These ensure your data receives a level of protection essentially equivalent to UK law.

We do not sell personal data or share it with third parties for their own marketing purposes.

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We may share data only with:

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• Trusted third-party service providers (e.g., website hosting, CRM, email systems)

• Partners or brands only where you have explicitly consented for us to share your details

  • Such information is transferred securely, often as encrypted files

• Legal or regulatory authorities when required

• Professional advisers (e.g., lawyers) where necessary

• Prospective buyers or sellers if ETSG undergoes a business transaction (e.g., acquisition or sale)

 

We also disclose data when you have given explicit consent.

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Any third parties receiving data are required to handle it securely and only for the purposes specified.

Our website may include links to external sites not operated by ETSG.

We are not responsible for the privacy practices or content of these sites.

We recommend reviewing their privacy policies before providing any personal data.

We retain your personal data only as long as necessary for the purposes collected, unless:

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• Law requires longer retention, or

• Data is needed for the establishment, exercise, or defence of legal claims

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For marketing purposes, ETSG will keep your data for as long as you remain on our marketing list.

We will periodically review our contact lists and remove inactive or invalid entries.

You can request removal at any time.

You have the following rights regarding your personal data:

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1. Right to object to processing for direct marketing

2. Right to access your personal data

3. Right to request correction of inaccurate or outdated data

4. Right to object to processing based on legitimate interests unless:

   • We demonstrate compelling legitimate grounds, or

   • Processing is necessary for legal claims

5. Right to erasure of personal data where:

   • Data is no longer needed

   • You object and there are no overriding interests

   • Data has been unlawfully processed

6. Right to restrict processing, meaning data can only be stored, where:

   • You request restriction instead of deletion

   • You contest our legitimate interest basis

7. Right to data portability in certain circumstances

8. Right to withdraw consent at any time (this does not affect processing already carried out)

 

To exercise these rights, please email us with:

• Your name

• Proof of identity

• The right you wish to exercise

• The data it relates to

If you are unhappy with how we handle your personal data, please contact us first at: info@etsport.co.uk

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You also have the right to lodge a complaint with the UK’s data protection authority