Elite Clubs. Global Fans. Proven Impact.
Club Partnerships
Unlocking global reach through elite football.
Elite football is the world’s most powerful brand amplifier. It combines unmatched global reach with cultural relevance and deep emotional connection, placing brands at the heart of moments fans actively care about.
Unlike traditional media, elite football clubs operate year-round across sport, entertainment, and culture. Through live broadcast, digital platforms, and real-world experiences, brands achieve sustained visibility, trust, and long-term brand equity across global markets.
Why Elite Football?
Unlock the full potential of your brand through partnerships that deliver impact at every level. From global visibility to meaningful fan engagement, our approach ensures your message resonates across channels, experiences, and communities worldwide.
ONE
Global Visibility
Maximise exposure across broadcast, digital, and live platforms, keeping your brand front of mind wherever audiences engage.
TWO
Trusted Legacy
Align with performance, excellence, and heritage, building credibility and meaningful association.
THREE
Engaged Fans
Reach passionate communities worldwide, driving authentic connections and loyalty.
FOUR
Scalable Activation
Bring campaigns to life across content, experiences, and physical assets, at any scale.
When Club Partnerships Make Sense
Aligning Brand Ambition With the Right Opportunity
Club partnerships deliver the greatest value when aligned to clear brand and growth objectives.
Global Market Reach
Elite clubs provide immediate exposure across multiple territories through worldwide fanbases and international broadcasts.
Credibility & Trust
Association with established clubs transfers values of performance, heritage, and excellence at a global level.
Cultural Relevance
Football places brands within moments fans actively choose to engage with, not advertisements they passively consume.
Lasting Brand Equity
Long-term partnerships build sustained value through repetition, consistency, and emotional connection over multiple seasons.
End-to-End Execution
From sourcing and contracting talent to content creation and live activation, ETSG manages the full partnership lifecycle.
partnership Types
Front-of-Shirt Sponsor
The most prominent and premium branding position in football, delivering maximum global exposure.
Shirt Sleeve Sponsor
High-impact broadcast visibility at a lower entry point, offering strong reach and value.
Category Exclusive Partner
Exclusive rights within your category, unlocking club IP, storytelling, and activation opportunities.
Access Across Europe’s Top Leagues
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From established global giants to emerging powerhouses, ETSG provides access to a portfolio of elite clubs across the Premier League, Serie A, Bundesliga, Ligue 1, and LaLiga.
Each club offers distinct fanbases, identities, and commercial opportunities, allowing partnerships to be tailored by market, scale, and strategic intent.
*Partnership types subject to availability.
Strategic Fit Assessment
We start by gaining a deep understanding of your brand’s objectives, target markets, and overall readiness to engage in football partnerships. This ensures every recommendation is grounded in your commercial and strategic priorities.
Club Suitability Shortlist
We identify clubs and opportunities that align with your audience, brand values, and business goals. This shortlist highlights the most promising partnerships where impact and resonance are maximized.
Formal Discussions & Appraisal
We manage interactions with clubs, guiding you through negotiations, providing strategic insights, and supporting decision-making to ensure every agreement delivers measurable value.
Partnership Type Alignment
Based on your ambitions, objectives, and investment comfort, we recommend the optimal level and structure of partnership—whether it’s sponsorship, content collaboration, or bespoke activations.
1
Brand Exposure & Visibility
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Front-of-shirt and shirt sleeve branding
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LED perimeter boards
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Media and interview backdrops
High-impact placements delivering repeated exposure across broadcast, digital, and media channels.
2
Fan Outreach & Engagement
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Player appearances (in-person or virtual)
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Coaching clinics and grassroots initiatives
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Club legend events
Immersive opportunities that create memorable, shareable brand moments.
3
Tickets, Hospitality & Experience
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Executive boxes and VIP hospitality
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Matchday tickets and premium access
Exclusive experiences that strengthen client, partner, and employee relationships.
4
Content Creation & Digital Distribution
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Social media campaigns and takeovers
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Email marketing and fan communications
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Website integrations and branded content hubs
Always-on digital storytelling delivered across club and brand channels.
The Path Forward
A Structured Approach to Elite Football Partnerships
ETSG follows a phased, strategic process to ensure brands enter football partnerships with clarity, confidence, and long-term intent, selecting the right clubs, rights, and activation strategies to deliver sustained commercial value.
Typical Assets & Activations
Every club partnership combines physical, digital, and experiential assets. These are curated strategically to work together — not as isolated placements.