Elite talent. Authentic alignment. Commercial impact.
Brand Ambassadors
Strategically Deploying Elite Talent to Build Brand Campaigns
We create ambassador partnerships that go far beyond endorsement. When deployed strategically, ambassadors become long-term brand assets, trusted voices that build emotional connection, drive engagement, and accelerate commercial growth.
We source, structure, and activate partnerships with globally recognised talent across sport, culture, and entertainment, ensuring every collaboration is authentic, credible, and commercially effective.
Why Brand Ambassadors Matter
In a world of saturated media and declining trust in traditional advertising, people matter more than logos. Strategic ambassador partnerships allow brands to:
ONE
Build Trust Through Real, Human Voices
Audiences place greater trust in people than in traditional brand messaging. Ambassadors act as credible, authentic voices that help brands earn belief rather than simply buy attention.
TWO
Values, Credibility, & Aspiration
The right ambassador doesn’t just promote a product, they transfer their values, reputation, and sense of aspiration directly to the brand.
THREE
Create Emotional Connection
Ambassadors give brands a face and personality, helping to build emotional connection, relatability, and authenticity with audiences.
FOUR
Cut Through Crowded Markets
In saturated media environments, distinctive talent helps brands stand out, accelerating recognition and recall where traditional advertising struggles.
FIVE
Influence Conversion & Loyalty
Well-activated ambassadors shape perception, guide decision-making, and support lasting customer relationships beyond a single campaign.
More Than Access to Talent
Our role is not simply to introduce talent, but to design, protect, and activate partnerships that deliver measurable value.
Strategic Alignment First
Every partnership begins with a deep understanding of brand values, objectives, and target audiences to ensure genuine alignment.
Bespoke Partnership Design
Agreements are structured around your commercial goals, markets, timelines, and activation requirements, never one-size-fits-all.
Exclusivity & Brand Protection
We manage category exclusivity, IP usage, and contractual safeguards to protect brand investment and ensure clarity of association.
End-to-End Execution
From sourcing and contracting talent to content creation and live activation, ETSG manages the full partnership lifecycle.
Long-Term Value Creation
Our focus is on sustained brand equity and return, not short-term visibility.
Categories
Current & Elite Athletes
High-profile sports stars who drive visibility, credibility, and aspiration for performance-led and global brands.
Legends & Icons of Sport
Recognised figures with enduring influence, whose legacy brings prestige, trust, and authority.
Entertainment & Media Personalities
Broadcasters, famous fans, and cultural figures who connect brands to lifestyle, media, and wider cultural relevance.
Commercial Pillars
Our ambassador partnerships are built around a clear set of activation pillars, designed to scale impact and maximise return.
1
Launch & PR
High-impact launches that introduce the partnership to media, fans, and stakeholders through premium moments, captured for PR and amplification.
2
Content & Media Assets
Professionally produced photography and video that sit at the heart of the partnership, built to perform across digital, social, broadcast, and paid media.
3
Brand Rights & Exclusivity
Clear, defensible rights and category exclusivity that protect the association and maximise commercial value.
4
Social & Digital Amplification
Authentic activation across ambassador-owned channels, delivering credible messaging, reach, and engagement at scale.
5
Physical & Experiential Activation
Live moments, from events and appearances to product launches and experiences, that create tangible, memorable brand connections.
Measurement & Value
Every ambassador partnership is built with clear commercial intent.
We focus on delivering measurable value through reach, engagement, content longevity, and strength of brand association. By structuring partnerships around rights, usage, and activation, we ensure return extends far beyond individual campaigns.
