Activation. Amplification. Impact.
Campaign Activation
Through premium content and intelligent activation, we turn partnerships into campaigns that audiences actively engage with.
Content is the bridge between brand ambition and audience connection. In an age of constant digital engagement, high-quality, relevant content is essential to cut through the noise, build trust, and create meaningful interactions with fans and consumers alike.
Unlike standard marketing campaigns, effective content and activation are always integrated, combining storytelling, digital distribution, and experiential engagement to drive awareness, loyalty, and tangible business outcomes.
Why Content & Campaign Activation?
The Engine That Brings Partnerships to Life. A strong content and activation strategy transforms brand rights into real-world impact. Brands don’t just communicate... they become part of the narrative fans care about.
ONE
Tailored Content Creation
Creating content specifically designed for each channel, including broadcast, social, digital, and experiential platforms, to ensure it resonates with the right audience at the right time.
TWO
Engaging Storytelling
Crafting narratives that leverage athletes, clubs, and brand IP to connect with fans emotionally and bring the brand story to life.
THREE
Multi-Channel Campaigns
Coordinating content across multiple platforms to amplify reach, increase engagement, and ensure a consistent brand presence.
FOUR
Measurable Results
Tracking performance and providing clear insights to demonstrate engagement, effectiveness, and return on investment.
When Content Activation Makes Sense
Aligning Creative Execution With Strategic Goals
Content creation and campaign activation deliver maximum value when guided by clear objectives:
Audience Engagement
Connect with fans through compelling, relevant content that resonates with their passions.
Brand Relevance
Ensure every campaign aligns with brand values and market positioning.
Amplified Reach
Leverage digital, social, and live channels to reach the right audience, at the right time.
Sustained Impact
Build long-term brand equity through consistent, high-quality storytelling.
Types of Activation
Social Media Campaigns
Player takeovers, fan interactions, and shareable content designed to engage audiences and spark conversation across Instagram, TikTok, YouTube, and other channels.
Content Hubs
Dedicated microsites, video series, and email campaigns that deliver cohesive storytelling and keep fans engaged beyond a single touchpoint.
Experiential Engagement
Live events, fan experiences, and immersive activations that create memorable, in-person connections between the brand and its audience.
Integrated Media Campaigns
Coordinated broadcast, digital, and physical placements to ensure consistent messaging and maximum reach across multiple platforms.
Content Strategy & Creative Briefing
Collaborating with brands to define clear objectives, audience segments, and campaign goals. We develop overarching themes, messaging frameworks, and storytelling approaches that ensure every piece of content aligns with brand values and resonates with target audiences.
Channel Planning & Distribution
We create distribution plans that sequence content across platforms, optimize timing, and leverage both owned and partner networks to maximize visibility and engagement.
Analytics & Optimization
We provide actionable insights, continuously refine creative and distribution strategies, and generate transparent reporting so brands understand the impact of their campaigns and can make data-driven decisions for future activations.
Production & Delivery
We manage end-to-end production, from scripting and creative design to post-production and multi-platform delivery, ensuring content is not only visually compelling but also optimised for each channel’s audience and format.
Typical Assets & Campaign Touchpoints
Every campaign combines creative content, immersive experiences, and digital engagement to deliver a seamless and integrated fan journey. Each touchpoint is strategically designed to connect audiences with the brand in meaningful ways:
1
Digital & Social Media
Engaging content tailored for Instagram, TikTok, YouTube, and other owned or partner channels. From short-form highlights and player takeovers to interactive polls and challenges, these touchpoints allow brands to connect directly with fans, spark conversations, and drive shareable moments.
2
Video & Broadcast
High-quality storytelling through matchday coverage, highlight reels, interviews, and behind-the-scenes content. Broadcast and video content not only amplify reach across global audiences but also reinforce brand association with key moments that fans are passionate about.
3
Experiential Engagement
Live events, coaching clinics, pop-up activations, and immersive brand experiences create memorable, in-person connections. These activations offer opportunities for fans to engage with the brand and the club in ways that are tangible, interactive, and emotionally resonant.
4
Email & Direct Marketing
Targeted communications to fan communities, subscribers, and specific audience segments. These channels are used to share branded content, promote events or campaigns, and nurture long-term engagement, ensuring the brand stays top-of-mind with key audiences.
The Path Forward
A Structured Approach to Campaign Success
ETSG follows a structured process to ensure brands execute content and activation campaigns with clarity, confidence, and measurable results, selecting the right creative direction, channels, and engagement strategies to maximize value and impact.
